Design Within Reach: Making Modern, High-End Furniture Accessible
When you hear the phrase “design within reach,” it immediately brings to mind stylish, modern furniture that feels attainable, not out of reach. Design Within Reach (DWR) has transformed how we view contemporary living — making timeless, iconic designs accessible to more people.
In this guide, we’ll explore what makes Design Within Reach a beloved brand, highlight their best collections, and share shopping tips to get the most value from your investment.
What is Design Within Reach?
Founded in 1998 by Rob Forbes, Design Within Reach began with a radical idea: to bridge the gap between consumers and authentic modern design.
At the time, acquiring pieces by renowned designers like Charles and Ray Eames, Eero Saarinen, or Le Corbusier often involved long waits and complicated importing processes. Forbes wanted to change that. He envisioned a brand where classic and contemporary modern furniture was readily available — literally “within reach.”
Today, Design Within Reach offers a curated collection of modern furniture, lighting, and home accessories. Its pieces embody craftsmanship, authenticity, and functional beauty.
Why Design Within Reach Stands Out
Many furniture companies claim to offer modern design, but Design Within Reach truly delivers. Here’s why:
1. Authenticity Over Imitation
Design Within Reach prides itself on offering only authentic pieces. No knock-offs. No “inspired by” versions.
When you shop at DWR, you’re buying original designs — often backed by decades of history.
Example: The iconic Eames Lounge Chair & Ottoman, available at DWR, is produced by Herman Miller under original licensing agreements.
2. Curated, Modern Aesthetic
Rather than overwhelming customers with thousands of options, DWR curates a selection of furniture that fits a modern, sophisticated lifestyle.
Expect clean lines, bold materials, and a focus on comfort and functionality.
Popular styles include
- Mid-century modern
- Scandinavian minimalism
- Contemporary industrial
3. Accessibility Without Sacrificing Quality
While Design Within Reach isn’t the cheapest brand, it offers exceptional value considering the materials, craftsmanship, and designer prestige.
Compared to sourcing authentic pieces internationally, DWR saves time, money, and headaches.
Top Collections at Design Within Reach
Here’s a look at some of the most beloved collections you’ll find at Design Within Reach:
1. The Eames Collection
Charles and Ray Eames revolutionized modern furniture with playful, ergonomic designs.
Key pieces at DWR include
- Eames Lounge Chair and Ottoman
- Eames Molded Plastic Chair
- Eames Wire Base Low Table
These items bring iconic mid-century design into everyday spaces.
2. Outdoor Elegance
DWR’s outdoor collection merges comfort and durability with modern aesthetics.
Highlights include:
- Loll Designs Adirondack Chairs
- Terassi Teak Outdoor Furniture Collection
Whether you have a small balcony or sprawling backyard, DWR helps you extend great design to the outdoors.
3. Scandinavian Simplicity
DWR’s Scandinavian collection focuses on simplicity, natural materials, and subtle textures.
Top pieces include
- Muuto sofas
- Fritz Hansen dining chairs
- Hay side tables
If you love minimalist design, this collection is a dream.
4. Lighting Innovation
Lighting at Design Within Reach goes beyond utility — it’s an art form.
Popular selections:
- Nelson Bubble Lamps
- Artemide Tolomeo Table Lamps
- Flos IC Light Collection
Perfect for setting a warm, modern mood.
Is Design Within Reach Worth It?
In a world of fast furniture and disposable trends, Design Within Reach represents investment in lasting quality.
Here’s why customers believe DWR is worth it:
- Durability: Pieces are built to last decades, not just a few years.
- Resale Value: Authentic designs often retain or even increase in value.
- Design Legacy: Owning original designs connects you to the history of modernism.
Tip: Prioritize buying foundational pieces (like sofas, chairs, and dining tables) from DWR—you’ll get the most out of your investment.
Tips for Shopping at Design Within Reach
Want to maximize your DWR shopping experience? Here’s how:
1. Visit a Showroom
Design Within Reach showrooms are located nationwide. Walking through them offers tactile and visual experiences that online photos can’t replicate.
Pro Tip: Book an appointment for a personal design consultation — many showrooms offer this free of charge.
2. Watch for Sales
DWR hosts major sales events throughout the year, including
- Semiannual Sale: Up to 20% off select items.
- Warehouse Sale: Deep discounts on floor models.
- Seasonal Promotions: Outdoor collections often go on sale at summer’s end.
3. Bundle for Savings
Sometimes buying multiple items (such as a sofa and armchair) qualifies for bundle discounts.
4. Consider Financing
DWR partners with services like Affirm for financing options. This can make bigger purchases more manageable.
Comparison: Design Within Reach vs. Other Brands
| Feature | Design Within Reach | West Elm | IKEA |
|---|---|---|---|
| Authentic Designer Pieces | ✅ Yes | ❌ Limited | ❌ No |
| Material Quality | Premium | Mid-range | Basic |
| Price Range | High-mid to luxury | Mid-range | Budget |
| Design Philosophy | Modern Iconic | Trend-driven | Minimal Functional |
Takeaway:
If authenticity, durability, and design legacy matter to you, Design Within Reach wins hands down.
Customer Reviews and Testimonials
Real customer feedback highlights what sets DWR apart:
⭐️⭐️⭐️⭐️⭐️
“I’ve owned my Eames Lounge Chair for 8 years — still looks brand new. Worth every penny.” — Kevin P.
⭐️⭐️⭐️⭐️⭐️
“Our Muuto sofa from DWR fits perfectly in our loft. Minimalistic yet super cozy.” — Sofia G.
⭐️⭐️⭐️⭐️
“Shipping was fast, and the DWR showroom staff were so helpful. Highly recommend visiting in person!” — Marcus T.
Final Thoughts: Why Design Within Reach Matters
Design Within Reach has made it possible for more people to experience the beauty and functionality of modern design.
Whether you’re starting small with a statement lamp or investing in a full living room set, DWR ensures that great design is always within reach.
By staying true to authenticity, craftsmanship, and curation, Design Within Reach continues to shape modern interiors around the world.
